More than ever, the look and feel of a website is an important part of any business. Internet presence is essential, especially if you want to reach readers and customers throughout the world. While creating a website should be easy enough, there are actually quite a few considerations to make to ensure it is user-friendly and accessible to everyone.
There is a huge demand for relevant content, eye-catching graphics and design so if your website isn’t bringing enough traffic it might be time for an overhaul. Here are some of the most important considerations to make when designing a website:
Know your audience
– In order to reach and appeal to your readers or customers, you need to know whom they are and what they want to see. Focus on their needs or wants first and foremost, and then you can use some of the space to share about the business. Putting too much emphasis on the business can create a barrier for many readers – they need to identify with you!
– Why are you creating a website? When designing a page, keep this question in mind – are you trying to increase sales, build a fan base or use it to provide more information about the business? When you know what the purpose of the website is, you will have a focus for the design and layout.
Look at the competition
– Not sure what you want your website to look like? Get a feel for the competition and consider what you like or don’t like about those designs. By exploring and comparing three to five websites, you can take different elements and implement them into the website. Seeing mistakes on other pages — such as difficulty navigating through the pages, too much text or annoying graphics – will prompt you to take a different route on your website.
Keep it professional
– You want to leave a good impression with visitors, so no matter how nice the layout or website is, if the text is sloppy or filled with mistakes it’s going to leave a bad impression. Keep the text short and sweet – too many words and your readers are going to skim over what you have to say!
Designing a website takes time and research – incorporate some of these tips into your new webpage to keep readers coming back for more!